ABOUT SEVENFRIDAY

New to the watchmaking scene is SevenFriday, which launched in 2012 with the goal of making highly modernized timepieces that still retain a sense of timelessness. A branch of the Swiss design firm Studio Design, the company strives to give life to concepts that fuse technological perfection with artistic innovation. To see how they achieve it, check out the company’s M, V, and P product lines.

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