Beauregard is a deeply independent Maison nestled in the heart of Geneva and born from the imagination of Montreal born Alexandre Beauregard. This passionate creative with a love for rare and precious stones has joined forces with the crème de la crème of Swiss craftsmanship to bring a series of horological wonders to life. Between Geneva and Montreal, Alexandre has invented his own fabulous genre of watchmaking that has led to his being shortlisted 3 times at the Grand Prix de l’Horlogerie de Genève.

The Beauregard universe unfolds an aesthetic that elevates technical perfection to artistry. A mastery that is demonstrated rather than proclaimed, a celebration of color where the human hand emerges as the quintessential tool of creation. With his highly exclusive series, Beauregard invites watch and Jewelry enthusiasts to discover a world where time is measured in precious stones and artisanship reigns supreme.