The Parmigiani Fleurier story, since its beginnings in 1996, has been built on a powerful conviction: restoring the value of Swiss watchmaking art as heritage, by making it part of an ongoing tradition of manufacturing expertise. One man, Michel Parmigiani, would be the founder, and the Sandoz Family Foundation the principal, and the symbolic town of Fleurier the seat of the brand, the cradle of traditions. Their shared vision for upholding the highest quality Swiss expertise drives them to offer the best. The brand's unique culture of watch restoration, passed on by Michel Parmigiani more than thirty years ago, is the keystone of its identity. Palpable inside every modern timepiece, it attests to the "made-to-measure" spirit of Parmigiani Fleurier.